Well it appears that I've sold and cajoled enough cask beer that it has become much more acceptable to put a cask on tap in chattanooga. After three seperate cask openings at Tremont Tavern, one at riverside beverage and now two upcoming for Deluxe bar and Grill. (they hope to maintain two at all times!) chattanooga's finally coming around live ale. And for us it's actually a little easier to package. Three casks await their destination in the cooler , right now. So this is a segment of the tap wars were doing pretty good in--which is a refreshing change. other than cask tap handles are even more difficult to get into with the entry of New Belgium into the market. The bike giveways are cool, the tap handles are cool, the neon is cool and Beasley distributing has access to every retailer that carries Bud and Bud light. I could go on and on about marketing giveways that do nothing but dent the brewery budget and retailers that have grown so accustomed to freebies that another from a small brewery that can barely afford to them is fairly worthless.
Wonder what a neon sign costs anyway?
Bottles are another segment that's doing pretty good for us and greenlife grocery has helped a lot with that effort.
Lately, I've been lucky enough to actually receive some unpaid help at the brewery in the form of what Mark Pinsinger at Williamsburg Brewing calls "Freejacks". Both Eve and Rufus actually showed up more than once and, helped label bottles and move coolers in anticipation of our new tasting room makeover. Thanks Guys! Oh yeah, also Andy, who promises to assist in some electrical endevavours.
I hear the " I want to come by and learn to brew" all the time-Also, the "I'll work for free" spiel.
Usually I never see these people again-so thanks again you three.
Free beer works wonders for some.
So we added 3 new taps to the tasting bar and we actually have room for three more with the hellacious Perlick keg cooler Duncan (business partner) snagged. This is in addition to the beverage air single keg cooler I located on e-bay. all this is in anticipation for our new regular tour dates at 1 pm on saturdays, and 2 pm on sundays. Every weekend. I also moved a juke box"her name is Miranda" down, that promptly stopped working after we got her in. But I'm working on that(Amp went) and we have four exterior tables with shade umbrellas. I'm looking for items to add outside that kids can enjoy so the whole family can stop by and not feel left out.
Ideas? anyone.
Anyway I think we are changing and growing slowly but surely and this spring and summer look like they should be a fun!
Wednesday, April 1, 2009
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